How can AI help with usability testing and what is UX Mining?

Surely there’s no need to remind anyone how vital UX is when it comes to the success of an IT product. In the age of mass digitization, apps (especially web apps) have a very short time frame to capture the user’s attention. Creating a product that is not only intuitive and good-looking but can connect with the customer in this short time is key to recognizability and brand success...

Emotion is at the core of UX Design... New Ebook Presentation!

Personally, I would even say that Emotions is the GOAL of UX Design. Studies have shown that users emotionally attached to a brand, or a product are more satisfied and buy much more: So that's the reason of a UX Designers/Researchers in a company!