We provide full UX research service from ideation to writing the report.
Eliminate guesswork in defining product features. Utilize our research to obtain robust data on the most crucial user needs.
See how users interact with your products. Find out which elements cause them frustration and make them loose interest in your offer, and get a chance to improve.
Deeply understand needs of your target niche and focus your efforts on creating the best possible experiences for those customers.
The first stage is a meeting or a series of meetings with our clients, during which we try to discover their expectations and needs, set goals, and select priorities for a given project. Once we have a deep understanding of the objectives, we brainstorm ideas and develop research scenarios.
The key to understanding users' needs is to properly identify their characteristics, behaviour, etc. We help our clients define personas of their users. After that, we recruit people that match selected profiles to participate in interviews. At the end, all chosen respondents receive incentives for their cooperation.
Next, we conduct online in-depth interviews or/and usability tests with a selected group of participants via our video-conferencing Live platform. In those meetings, our researchers ask interviewees to perform certain tasks using our clients' products, and note down if they are easy or problematic to use.
As soon as all the interviews are completed and recorded, we thoroughly analyse what participants said about a given product and formulate conclusions. In the end, we prepare a final report with recommendations on how to use that knowledge to improve and better satisfy users' needs.
We evaluate current usage of your products by running data analytics using data science methods.
We create prototypes using Figma to re-design your product or visualise what the MVP might look like.
We support you with product roadmapping, creating user stories and mapping out customer journey.